1. Product Logic and Market Positioning

1.1 Market pain points and value proposition

Sidekick aims to address two core pain points in Web3:

• Constrained content creation: Web3 live streams, AMAs, and community events on legacy platforms like Twitter and YouTube are vulnerable to moderation and traffic throttling.
• Community–trading disconnect: Community-driven trading for meme coins and similar assets has fragmented touchpoints. Interaction happens in WeChat or Telegram groups, while trade execution happens in separate tools, creating a disjointed experience.

To solve this, Sidekick proposes an innovative LiveFi (Live + Finance) value proposition that unifies live streaming, crypto trading, and community interaction in one platform.

1.2 Core strengths

• Trade in real time, buy while watching: Viewers can execute trades directly inside the stream, compressing the path from insight to execution.
• Creator-first, decentralized earnings: Creators receive 95%+ revenue share, far exceeding Web2 norms and addressing excessive platform take rates.

1.3 Core weaknesses and challenges

• Questionable business model foundation: The platform’s primary monetization—trading fees—faces headwinds. Professional “sniper” traders prefer feature-rich pro tools over trading within a live stream. Meanwhile, a high creator revenue share limits the viability of traditional live gifting and advertising as major profit drivers.
• Is Web3 + live streaming necessary?: It remains unclear whether Web3 content must rely on live video. Compared to text and social posts, live streams have lower information density, so broad-based demand in Web3 is uncertain.
• Blurred lines with SocialFi: Sidekick emphasizes KOL-led social dynamics, resembling SocialFi. Given the scarcity of proven SocialFi successes, LiveFi’s outlook carries uncertainty.

2. Core Features, Target Users, and Scenarios

2.1 Launched core features (as of June 2025)

• Live streaming: High-definition, real-time streaming across multiple chains including ETH, Base, Solana, and BSC. Real-time chat and multilingual support.
• Trading integration: On-chain, real-time execution via OKX DEX APIs. Tools include market insights, portfolio display, and trade signal broadcasts.
• Creator tools: Built-in tipping, NFT minting and distribution, community token issuance, plus detailed earnings dashboards.
• Financial engagement: Viewers earn platform token rewards for interactive participation, improving stickiness.